Repurpose is a multiplier when it produces genuinely different artefacts off the same signal. It is recycling when it produces the same paragraph in different fonts. Three tests will tell you which one you are looking at.
Test one: read the shortlist note out loud
If it reads like the candidate summary with different adjectives, it is recycling. A shortlist note has a different reader, a different job, and a different length. It should open with the non-obvious fit, not the career narrative. If Holi is producing shortlist notes that sound like CV paraphrases, you are drifting.
Test two: check which tone presets you actually used this week
If every outreach draft this week went out on "Balanced" because you accepted the default, repurpose has become a monoculture. Tone presets are the mechanism by which repurpose stays specific to the recipient. If you are not switching between them, the drafts are not switching between them.
Test three: does the follow-up reference anything specific
The whole point of the follow-up artefact is that it quotes two specific things the candidate said. If your recent follow-ups have devolved into "great to speak, will be in touch next week", either capture is thin or repurpose is coasting. Both are fixable, and both show up in the weekly digest under "your voice".
Fixing the drift
The digest is where you push back. Every observation has a "not this" button. If Holi thinks your shortlist notes are trending long because you have accepted three long ones in a row, tell it no. Its next drafts land shorter.
If capture is the thin spot, tighten your intake. If tone presets are being ignored, force yourself to pick one manually for a week and Holi will notice which ones you actually reach for.
Repurpose does not decay silently. It decays visibly, in three specific places, all of them fixable in the space of a single digest. Recycling is not a feature of the pillar. It is a signal that the loop needs a nudge.